Founded in 2013 by Maureen Maldari &
Rob Baiocco
with headquarters in Dumbo, Brooklyn
Our creative philosophy:
Simplicity Liberates
Creativity
No great creative was ever born out of complexity. Complexity strangles creativity. Simplicity liberates it by forcing brands to have a clear, understandable POV, to get it down the core, fertile essence. From there you explode out with creative ideas in all directions. We use our trademarked One-Shot Answer to achieve this.HOW WE DO IT
Attract + Transact
It’s pretty simple. All marketing is designed to do one of two things: Attract people to your brand and warm them to the possibility of a sale or Transact them to purchase your brand right now. All of our work is seen through these two basic lenses and because of that, the work created is quite different for each target.
One Shot Answer™
Our trademarked One-Shot Answer™ is one, short, compelling phrase, rooted in insight, that nails the brand meaning, then directs and connects all communications.
Brand-Building Strategic Expertise
We have decades of experience helping brands of all sizes, across dozens of categories, define their unique place in the world via the craft of branding. Without this, companies are making a bunch of loosely related one-offs not building a long-term brand.
Our Vibe
In tenacious pursuit of the answer, the idea, the unlock, never resting until we get it. All with a tight, efficient approach. If it doesn’t get us to answers, ideas, results, creativity, success, we don’t waste our time or your time on it.
Social Platform Wizardry
We are people who spend an unhealthy amount of time on social media platforms understanding every pattern, trend, creative nuance, and how it can serve the brand. We use this to create posts, themed social campaigns (tentpoles), and activations…all designed to do two things: attract and transact.
Core + Crowd
Since our founding in 2013, we have used a staffing system we call Core + Crowd. Our “Core,” full-time team members run your business PLUS a rotating “Crowd” of freelance talent brings unique skill sets needed for specific projects.
Three benefits
1. Efficiency
2. Right talent for the job
3. Expand the thinking